Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it's really how it works.
Steve Jobs


Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn't really do it, they just saw something. It seemed obvious to them after a while. That's because they were able to connect experiences they've had and synthesize new things.
Steve Jobs

Think Big

If you're gonna think, you might as well think big!


Computers themselves, and software yet to be developed, will revolutionize the way we learn.
Steve Jobs

Thinking About Problem

But innovation comes from people meeting up in the hallways or calling each other at 10:30 at night with a new idea, or because they realized something that shoots holes in how we've been thinking about a problem.
Steve Jobs

Not for Fortune

Bottom line is, I didn't return to Apple to make a fortune. I've been very lucky in my life and already have one. When I was 25, my net worth was $100 million or so. I decided then that I wasn't going to let it ruin my life. There's no way you could ever spend it all, and I don't view wealth as something that validates my intelligence.
Steve Jobs

Something Wonderful

Being the richest man in the cemetery doesn't matter to me. Going to bed at night saying we've done something wonderful, that's what matters to me.
Steve Jobs


But Apple really beats to a different drummer. I used to say that Apple should be the Sony of this business, but in reality, I think Apple should be the Apple of this business.
Steve Jobs


Be a yardstick of quality. Some people aren't used to an environment where excellence is expected.
Steve Jobs

Better Place

As individuals, people are inherently good. I have a somewhat more pessimistic view of people in groups. And I remain extremely concerned when I see what's happening in our country, which is in many ways the luckiest place in the world. We don't seem to be excited about making our country a better place for our kids.
Steve Jobs


And no, we don't know where it will lead. We just know there's something much bigger than any of us here.
Steve Jobs

New Markets

And it comes from saying no to 1,000 things to make sure we don't get on the wrong track or try to do too much. We're always thinking about new markets we could enter, but it's only by saying no that you can concentrate on the things that are really important.
Steve Jobs


An iPod, a phone, an internet mobile communicator... these are NOT three separate devices! And we are calling it iPhone! Today Apple is going to reinvent the phone. And here it is.
Steve Jobs


A lot of people in our industry haven't had very diverse experiences. So they don't have enough dots to connect, and they end up with very linear solutions without a broad perspective on the problem. The broader one's understanding of the human experience, the better design we will have.- Steve Jobs

No to Downsizing

A lot of companies have chosen to downsize, and maybe that was the right thing for them. We chose a different path. Our belief was that if we kept putting great products in front of customers, they would continue to open their wallets. - Steve Jobs


"Remember, you only have to succeed the last time."
- Brian Tracy


"Every life is a story make yours a best seller."
- Inspirational quote by unknown person.


"Positive thinking will let you do everything better than negative thinking will."
- Zig Ziglar


"At one point in your life you either have the thing you want or the reasons why you don’t."
- Andy Roddick


"You must be the change you want to see in the world."
- Mahatma Gandhi


"We cannot direct the wind but we can adjust the sails."
- Dolly Parton


"Do not go where the path may lead, go instead where there is no path and leave a trail."
- Ralph Waldo Emerson


"All men make mistakes, but only wise men learn from their mistakes."
- Winston Churchill


"When you dance, your purpose is not to get to a certain place on the floor. It's to enjoy each step along the way."
- Wayne Dyer


"You are today where your thoughts have brought you; you will be tomorrow where your thoughts take you."
- James Allen


"Pleasure in the job puts perfection in the work."
- Aristotle

Go Beyond

"The only way of finding the limits of the possible is by going beyond them into the impossible."
- Arthur C. Clarke


"Love is like a rose bud, with proper care, it will eventually bloom."
- Motivational quote by unknown source

Positive Thoughts

"Once you replace negative thoughts with positive ones, you’ll start having positive results."
- William Nelson


"Nothing will ever be attempted if all possible objections must first be overcome."
- Samuel Johnson


"Hope is like the sun, which, as we journey toward it, casts the shadow of our burden behind us."
- Samuel Smiles

Winning Habit

"Winning is habit. Unfortunately, so is losing."
- Vince Lombardi

I'm Possible

"It always seems impossible until it's done."
- Nelson Mandela